Con los siguientes contenidos: el mensaje de la Comisión Europea sobre el tema horizontal de este año, los datos más importantes de la edición del año pasado de la SEM y del premio Europeo “EMW Award” y la forma de participar en este proyecto en España.
Ponemos a vuestra disposición los logos y plantillas de la SEM-2013, para utilizar en los documentos de información al público sobre la SEM. Es fundamental que todas los participantes en este proyecto europeo (ayuntamientos, mancomunidades de municipios, organizaciones sociales, instituciones y empresas) usen la misma marca para crear una campaña coherente, consistente y con una fuerte identidad visual. Una fuerte identidad gráfica debe mejorar la campaña, incrementando la participación y la sensibilización, optimizando la posición de la campaña en el mercado, fortaleciendo su identidad y dando a los ciudadanos la sensación de ser parte de un movimiento global.
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